Knowing the warning signs of grooming and child sexual exploitation (CSE) is the focus of the latest phase of the regional See Me, Hear Me, awareness campaign launched (Monday 17 September).
Children and young people, parents, carers and professionals are being urged to make themselves aware of how grooming can develop and the key warning signs to help safeguard youngsters from this hidden crime.
A hard-hitting short animation has been produced focusing on an abuser describing how he grooms a girl with gifts, alcohol and affection before exploiting her. The perpetrator ends by saying 'the warning signs were there'.
The 30-second clip will target young people directly via Instagram, Facebook, Snapchat and Twitter as well as through popular gaming, entertainment and mobile messaging apps. An advert will also go out via Spotify.
The message will also be targeted at adults, while posters will also appear on buses across the region and at West Midlands Metro stations, signposting people to the campaign website, www.seeme-hearme.org.uk.